Naming, Branding and Graphic Design
Next Chapter CYP Service
Next Chapter were launching a new service for children and young people. They wanted to develop a name for their new service that would be age appropriate and translate to use on snapchat and instagram. The sub-brand’s proposition should focus more on recognising unhealthy relationships rather than domestic abuse.
“Does this happening with my boyfriend feel right?”
We developed a new name and design for Next Chapter’s CYP service. The use of age appropriate language as well as bright and visually engaging imagery and hand drawn graphics have translated perfectly on social media channels as well as printed items including posters, info cards and leaflets.
We will be supporting Next Chapter launch the new service by designing graphics for use on social media.