Black Box Human Factors
Sarah Fitzharris, one of the founding team of Black Box Human Factors asked for our help with developing the branding for their training company. As part of this branding exercise, we produced a new design for the company, including logo, fonts and colour palette. We also identified and articulated the brand ethos, values and the overall brand story for Black Box Human Factors.
We started the process by designing the parent brand for Black Box Human Factors and then considered the brand hierarchy for its sector specific offerings, starting with Black Box Dentistry.
We applied the new branding to both printed and digital collateral including business cards, letterheads, powerpoint templates and email footers. We also designed a homepage outline for the appointed team of web developers.
The new branding creates a contemporary appearance and the key messages and accompanying images articulates what Black Box Human Factors offers, what it stands for and what it promises its clients.