Barnard Castle School

Barnard Castle Preparatory School asked us to help create a brand identity for their parent–teacher association. They already has a pre established name ‘Barney Friends’ which was clearly very successful. The brief was to create a brand ‘look’ that would encourage parents to join in and contribute to school life in a fun, inclusive and engaging way.

We aimed to create a logo that conveyed the seriousness of the school including the ‘shields’ logo but adapting it with a friendly, warm and approachable look.

By simplifying the crossed two shield logo and the use of a sans serif font the Barney Friends logo was created. Whilst keeping the two school colours of navy blue and gold and introducing a fun palette of colours, the new brand gave flexibility to create engaging posters and other marketing items.