Naming, Branding and Graphic Design
Although originally founded in Colchester and serving the Colchester and Tendring areas, the women’s refuge had begun to support a wider geographical area. It had also started to offer its services to both women and men.
Therefore the name ‘Colchester and Tendring’s Women’s Refuge’ no longer described the organisation that the refuge had become.
The Trustees wanted a new name that conveyed ethos of the refuge today and would be memorable, have longevity and engage the target audience groups.
We produced a new name and strapline that conveys the idea of a ‘better future’ along with new brand design and key messages that communicate the benefit and offering of the refuge to key target audience groups.